Loved, Not Owned
For the new Skoda Octavia ‘Loved, Not Owned’ campaign we worked closely with advertising agency Fallon to add vibrancy to the 2′ digital promo.
Fallon used ethnography to tell the story of everyday objects that travel in the car. This unique storytelling technique required a natural looking grade to emphasise the lighthearted nature of the campaign, whilst at the same time enhancing the bold colours of the cars making them stand out in the environments they are used in.
Colourist Kenny Gibb used Baselight’s multi cursor function to view all the camera outputs at once achieving balance whilst bring uniformity and consistency to the individual films.